Zahnzentrum Kulik & Kulik: Zahnzentrum Kulik & Kulik geflasht.
A new brand after the practice takeover, plus website, stationery and signage, and #1 for “Zahnarzt Fritzlar.”
A practice under new ownership that needed a face of its own.
Christina and Heiko Kulik took over the practice in Fritzlar and wanted to show what the new Zahnzentrum stands for. Until then, no logo draft had fit, not even the third, and the two of them wanted a fresh start.
Get to know the practice first, then draw.
Before there was a first draft, we spent two hours at the practice to understand the atmosphere and their ideas on site. The logo concept came out of that, then the website, and in the end stationery and signage too, all from one source.
Start. Your home for dentistry in the heart of Fritzlar, with Christina and Heiko on the first screen.
Services. Tooth preservation, dental restorations and implantology sit side by side as core strengths.
Brand. As you scroll, the new mark grows into the center until the whole screen is filled with the practice's color.
Lab. The in-house lab gets its own section because it makes dental restorations faster.
Fritzlar. A map shows where the practice is, right in the middle of town.
#1in Fritzlar.
For “Zahnarzt Fritzlar,” the Zahnzentrum is #1 on Google. And the whole team identifies with the new brand, even months after launch.
★★★★★
„After working with a web designer where, looking back, the communication didn't work out and even the third logo draft unfortunately didn't fit, we wanted a change. That's how we came across Nico, and we had a very good feeling about him right away in the first meeting. He took two hours at our practice and wanted to get a precise impression, on site, of the atmosphere and of what we had in mind. When Nico then presented a logo concept that didn't just meet our expectations but totally exceeded them, we were completely over the moon for what must have been a week! After that came the work on our website, and it went absolutely smoothly. Nico creates drafts for everything and is very flexible with adjustments, so we could fully identify with the website as well. And we still do, months later :-)...“
„… When Nico then presented a logo concept that didn't just meet our expectations but totally exceeded them, we were completely over the moon for what must have been a week!“
Christina & Heiko Kulik
Zahnzentrum Kulik & Kulik
