SP Akademie: SP Akademie geflasht.
A new brand, a custom course system and the first three bookings 24 hours after launch.
One name for two companies, and not a single booking came in online.
The old website looked like many others, was hard to navigate, and not a single course booking came in through it because nobody understood how booking worked. On top of that came a company split, after which there was a second Sprachportal in Wetzlar, with the same name and the same logo, just with a different owner. The team in Giessen wanted to clearly stand apart and, with their new digital courses, look as modern as the way they teach today.
We built a machine that didn't exist before.
First we figured out what SP Akademie wants to stand for and what its values are, and the new brand is built on that. The website is designed for inquiries and bookings and built from components, so the team can create new pages and sections on its own. Underneath runs a custom course system with a dashboard, connected to Stripe and Webflow, where courses and exams live in one place along with the payments.
We speak future.
Before there was a first draft, we worked out with the team what SP Akademie stands for, and the logo, colors and claim came out of that. In the company register, the business is still called Sprachportal. To the outside world it goes by SP Akademie, so nobody mixes up the two schools.
3 bookingsin 24 hours.
That's how fast the first bookings and the first inquiry came in after launch, and since then new ones have been coming in almost daily through courses, exams and the contact form. The whole team works with the course system, and on-site bookings run through it too. On Google, SP Akademie is on page 1 for “Sprachschule Gießen” and “Deutschkurs Gießen,” and we keep building on that with SEO.
