Sport Point Gießen: Sport Point Gießen geflasht.
A new website, a modernized brand and right at the top of Google for “Fitness Gießen.”
There was a lot to discover at Sport Point. You just couldn't see it.
The old website was hard to click through, and anyone new ran into the prices first, before knowing what was even on offer. Kristina runs the gym and wanted a site where you find your way around right away, that turns visitors into members and that gets found on Google. She also wanted to manage offers and news herself, without having to ask someone every time.
First show everything that's possible, then talk about prices.
Anyone who lands on the site should see within seconds everything that's possible at Sport Point, whether they're a member or there for the first time. That's why the offering comes first, a court is booked with one click, and the prices come once you know what you get for them.
Old charm, redrawn.
Because Sport Point was renovating at the same time, we took on the brand right along with it. People in Giessen have known the logo for many years, so we modernized it gently, with a custom typeface and a fresher color palette.
#1on Google.
For “Fitness Gießen,” “Squash Gießen” and “Badminton Gießen,” Sport Point is at the very top of Google today, because every service has its own page. Four CSS Design Awards came on top, and Kristina now puts new offers online herself.
